ABM on Salesforce.com

Browse Feature List


Bridge gap between sales and marketing for Account based marketing and lead conversion optimization

Target Account Market Segment Analysis

Analyze how your target account market looks like using different parameters

Current State Analysis

Analyze how you are engaging with your target accounts

Improve Account engagement with PlayBooks

Create and execute playbooks for different market segment and coordinate across teams

Navigate your accounts using Account Navigator

Track relationship dynamics at target account, between your account/sales team and target account decision makers, best ways to navigate the target account organization

Key Contact Engagement Analysis

Track and monitor how you are engaging with your key contacts at named accounts

Lead Routing Engine and Lead to Account Relation Builder

Native Account Based lead routing engine to Assign Leads to appropriate accounts

Lead Processing optimization for sales teams

Auto covert leads based on custom rules and assign appropriate accounts, contacts
Multi convert leads to appropriate accounts/contacts
Provide visibility for SDRs and Inside Sales into existing account and opportunities for continuity in conversation.

Account manager insights

Provide Account manager insights into new lead, effect of inbound marketing efforts, current state of the account

Account Cleansing

Our team can help cleanup your account information

Renewals Management

Manage renewal opportunities with accounts, track key stakeholders for renewals



  • Thanks to Accountpal we now are able to see all the leads related to an account in the Accounts page and the Account manager can now reassign those leads to reps already working on that account thereby reducing the sales cycle.

    Wendell Dixon
  • We had to roll up a lot of leads and this app saved me months worth of time. It has many other functions to view leads from the account & contact level.

    Nick Carcioppolo
  • Accountpal team have been very proactive and helped us by adding in new features for our needs in a very short time. We wanted to auto convert leads which had a matching contacts and they had that feature up and ready in couple of days and we are using that feature of our auto conversion for more than a month now and we are extremely happy with the product.

    Ida Sullivan

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