May 28, 2017 Girish Balakrishnan

Must dos if you have long B2B sales cycle?

A key issue in B2B sales is you have long salescycle, which makes you prone to

  1. The contacts at customer cycle move to different roles and you loose your key contact and you risk loosing the key account. To resolve this you want to develop deeper relationships with in the account with multiple contacts and across
  2.  You have to engage with the account on a regular basis. You end up making sales followup calls but risk annoying the contact at the account. The marketing teams need to provide you with relevant content that you can use to maintain relationship with the key account based on the sales cycle stage they are in

You can check out how AccountPal for salesforce helps you resolve these issues

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